Olongapo SubicBay BatangGapo Newscenter

Friday, February 24, 2006

Subic eyes big share of 5 million tourists this year

The Department of Tourism (DOT) and local tourism establishments here are confident that the Subic Bay area will get a big share of five million tourists expected to arrive in country this year following concerted efforts to promote Subic as a tourist haven.

Tourism Undersecretary Oscar Palabyab, who graced the launching of the three-day Subic Travel Exchange and the "Subik!Subik! Festival" here, said concerted efforts by tourism businesses and stakeholders from Bataan, Zambales, the Subic Bay Freeport and this city would improve the record of tourist arrivals in the Subic Bay area.

"Because of the concerted programs to promote and further develop the facilities into more competitive tourists destinations in the country, we are confident that the Subic Bay area will corner a big share of the five million tourists that we expect", Palabyab said.

The event organized by the Greater Subic Bay Tourism Bureau (GSBTB), featured a myriad of attractions that included adventure and ecotourism activities like a hike to Mt. Pinatubo, rave parties at the Subic Boardwalk, tourism convention and exhibition and the "Subik, So Big", grand parade participated in by tourism establishments in the Subic Bay Freeport, Olongapo City, Bataan and Zambales.

The festival introduced tourists to the best destinations in the Subic Bay area including those in the province of Bataan which has unspoiled coastlines for swimming and water sports, camping and adventure trekking; Zambales which has beaches for surfing and adventure hike for Mt. Pinatubo, which combines rock climbing, rapelling and trekking.

The tourism project also highlighted Olongapo City as an entertainment and convention venue, as well as Subic Bay Freeport, which has shopping centers, racetracks, golf and tennis facilities and offers eco-tourism activities like jungle survival training, single track biking, horse riding, boat sailing and wreck diving.

Subic Bay Metropolitan Authority (SBMA) Administrator and Chief Operating Officer Armand Arreza said that the tourism industry in the Subic Bay area " has the capacity to surpass other places in the country in terms of tourist attractions, activities and facilities." PIA

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